So How is the Rental Market?

SO HOW IS THE RENTAL MARKET?

I get this question multiple times each day from existing and prospective investors so I want to share some information that I have been gleaning from articles and observations.

The short answer is the rental market is strong and projected to remain strong for the foreseeable future.  Fannie Mae says the foreclosure crisis will drive 3 million former homeowners to rent single family homes between 2010 and 2015. Single family home rental was the fastest growing part of the rental market from 2005-2010.

In the next 5-10 years, you’ll see tens of billions, if not hundreds of billions, of dollars of private equity pouring into the single family rental business says Justin Chang, Principal of investment firm Colony Capital. So are we becoming a “Renters Society”?

RENTERS SOCIETY?

We have been hearing a lot in the press about how we are becoming a renters society. They espouse the theory that the recent real estate upheaval has changed people’s perception of owning their own home.  Articles in USA Today for example tout that people are discovering the joys of renting as opposed to owning their homes.  Cited as examples are no maintenance expenses, no property taxes, greater mobility, more discretionary money available from not having mortgage payments, taxes and repairs.

I don’t buy it though. I still believe that the American Dream is to own your own home, and there are statistics to back this up. A recent Harris Interactive survey commissioned by Coldwell Banker, found that 83% of renters want to own homes. However, I believe we will not see people moving back into home ownership for the next several years.  Down payments have to be saved up,  credit history mended, and employment security achieved.

So, where does that leave us now in the rental business?  We are just beginning to catch the wave. How big the wave or how long the ride we don’t know, but we are in the right place at the right time. So lets jump in and enjoy the ride. Invest now at a discount, Enjoy rising rent rates while watching your property appreciate. SURFS UP EVERONE!

The Best Time to Get Your Property on the Market

Dear Scott, If you just purchased a rental property, had a tenant move out, or are thinking of converting your vacation home into an annual rental, you're probably wondering what your chances are of getting your property rented quickly. You'll be glad to know that now is the best time to get your property on the market.            More people rent annually during the first half of the year than the second half. There are a variety of reasons for this:   Most people move around the end of the school year. People want to be in their new home and settled for the new school year. The second half of the year has many family holidays, and most people don't want to move during that time. One of the slowest months for annual rentals is August, in fact Rentals.com reports that there is a two-thirds drop in online traffic during that month, owing to the reasons listed above, and last-minute vacations. So if you're even marginally thinking about getting your rental home on the market, do it sooner rather than later.  Higher Demand             And if you need another good reason to get your feet wet in the rental market, you need to know that this is more than just a great season for rentals. It's a great year. There is greater demand for rentals, so you'll get a quality renter quicker and be able to command higher rent rates, which translates into more money in your pocket.             So now that you're seriously thinking about joining the scores of other homeowners who are cashing in on their rental homes, seriously consider calling us at Sarasota Management and Leasing. All the homes, townhomes and condos we manage for our clients have the shortest amount of days on the market because we are aggressive and highly-effective in our marketing and leasing practices. We know our market inside and out, and we know how to find the best and most responsible renters for your property.             What's more, we know how to handle challenging renter issues. We have clear policies and procedures that we follow to protect you and your property. We also know how to effectively and tactfully handle many situations with the goal of keeping valuable renters in your property, so that you have as much ongoing rental income as possible. Get Your Feet Wet             It's truly a landlord's market right now, so hike up your jeans and wade into the rental market. If you use Sarasota Management and Leasing as your partner, you'll be really glad you did.

Investors Get Ready for FHFA's Foreclosure Bulk Sales

For any "Mega Investors" out there, here comes Fanny Mae sale of foreclosed properties to rental investors. Its the governments way of bolstering home prices, but what it will do to rental rates is unclear. It will certainly put some downward pressure on rental prices, but just how much is anyone's guess. Whenever the government tries to "fix" something they broke in the first place it is wise to take cover.

Investors Get Ready for FHFA's Foreclosure Bulk Sales

FHFA: Investors pre-qualify for REO-to-rent program

FHFA: Investors pre-qualify for REO-to-rent program

Tenants, Not Price, Key to Successful Real Estate Investments, Says MACK Companies | Page 2 of 2

This is a great article about looking for A rated Tenants and offering A rated properties in A rated areas. The success formula for owning rental properties.

Tenants, Not Price, Key to Successful Real Estate Investments, Says MACK Companies | Page 2 of 2

Rental history: More important in getting a mortgage

Rental history: More important in getting a mortgage

Who's Side Are We On? ; Taking Care of the Revenue Side of the Equation

          

          At Sarasota Management & Leasing, we are occasionally asked by our landlords, "Whose side are you on?" The answer is, "Yours!"  Everything we do is focused on maximizing our owners' cash flow. However, part of that process entails keeping costs down , your property rented, and staying out of court.

          What many landlords don't realize is that a happy tenant is usually a low-cost tenant. If tenants are comfortable with their rent payment and not receiving pressure from their landlord or property management company, not only are they more willing to make their payment on time, but they often cause less damage. They also tend to stay in the property for longer periods of time.

          However, if a landlord causes friction and hard feelings with their tenant, it is often to their detriment. When the tenant is mad at the landlord, their outlook on their home is changed, and they no longer view it as a peaceful, welcoming, comfortable place. In response, they may not want to pay their rent on time, and may begin to look for another place to rent. If they move out, they are less inclined to leave the property in good condition.

          Once they have vacated, the landlord will face higher turning costs including new paint, carpet cleaning, and miscellaneous repairs. Things may even be missing. In addition to those costs, the property

 will be vacant for a time, adding up to a significant loss of revenue.

          This is not to say that you should let your tenant continue to send in late rent payments, or fail to keep your property tidy and in good repair. At Sarasota Management and Leasing, we have years of experience in finessing these situations. We have learned how to preserve relationships with our tenants by treating them with respect, while educating them on what is reasonable and expected. It is often the difference between a happy resident-and a confrontation. It is also the difference between maintaining your property as a profitable investment, and taking a loss.