Are Your Available Rentals Reaching the Masses?

Here are a couple of important statistics in regards to how prospective renters find available properties:

90% of people researching rental information use the Internet as a resource.

84% use more than one site.

Here's why renters prefer the Internet:
78% say it is the most useful source for information regarding the property
77% say it is the easiest to use
74% say it offers information not available elsewhere
63% say it has the most up-to-date listings.

In our market I feel we have pioneered the use of Internet for available rentals. We were the first to use it extensively and currently have the widest marketing distribution across many sites. The last time I checked we were advertising on over 30 different rental web sites. And also the last time I checked we leased about 20% of all rentals on the MLS.

The key to getting properties rented in a timely fashion to quality residents is to price according to the market (This takes constant research), and then to get it out to the widest distribution possible so that anyone who is searching for rentals will come across your property listing. Usually we can get over 100 detailed clicks per week. You would be surprised to know how many available rentals languish vacant on the market month after month. It is actually a majority of available properties. It is always our goal to have a property rented in 30 days.